01Coming SoonYatra Script HoodieComing soon
Heather Grey
Why we started
Yatra means journey
Most streetwear is a logo printed on the cheapest blank a supplier will sell. We went the other way — pick the heaviest cloth the price can carry, cut it wide, then put the artwork where you actually see it on someone.
Read the full story01
Heavy on purpose
240 GSM on the tees, 450 on the fleece, 13 oz on the denim. Weight is the difference between a piece you keep and one you replace.
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The art goes on the back
Nobody sees your chest across a room. The front stays quiet — a small mark, or nothing — and the work goes where it reads.
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Small batches only
A colour exists because we would wear it, not to fill out a grid. And no permanent sale to make the price look like a deal.
Ships in two business days · Free over $75 · 30-day returns on unworn pieces